Company purpose

A management approach to steer improvement and lead change in organisations by focusing, bringing together and mobilising everybody in the same direction

A process of reflection by the management team to clearly express the singularity of its company purpose, using a clear, concise and basic statement that reflects the identity of the organisation, defining its vision and aspirations and the values guiding its way of acting.

BENEFITS

The True-North reference for strategic reflection, providing guidance and focus.
Creation of a shared vision and a common language among the people of an organisation.
Enhanced team cohesion and a culture of excellence.
Provision of an inspiring and referential framework to design processes related to people management.
Channel for participation and improvement of communication in the company.

WE DO IT BY

Designing the participation-based process and its working dynamics.
Conducting a workshop to draw up a mission statement of the organisation, explaining what we’re here to do and how we’ll do it.
Drawing up a vision statement of the organisation as a never-ending aspiration of what we want to become, and identifying the values which define our way of working.
Providing guidance on how to communicate and deploy the company purpose throughout the organisation.
Giving support in regularly assessing the level of progress and accomplishment of the company purpose.

Related methodologies

See methodologies

Strategy plan

After a process of strategic reflection, a document is drawn up defining the strategic framework of the organisation together with economic forecasts for the next 3-5 years.

Related methodologies

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Deployment of objectives

Method to turn strategy into action and leading the improvement process of the organisation.