metodologia desarrollo nuevo producto

New product development

Setting up the process for developing new products and/or services aligned to the needs of each customer

By defining, monitoring and improving the various sub-processes involved in developing new products, a process can be designed which is shaped to the specific needs of each company.

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  • Provides an overview of the process in place and developing projects.
  • Breaks down interdepartmental barriers to bring about an optimum organisational design.
  • Systematically analyses the business environment to identify new ideas.
  • Monitoring and reduction of time to market (TTM) and launch costs.
  • Development of manufacturable products.


  • Defining sub-process standards:
    • idea generation
    • concept assessment
    • product pre-design
    • product design
    • process design
    • industrialisation
    • market launch
  • Setting up a system for monitoring and continuous improvement.
  • Improving the management of development projects.
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Success stories

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62% reduction in product delivery time

A company which designs and manufactures special machinery undertakes a project to review its value stream to radically shorten its delivery time.
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metodologia asenta

Success stories

See success stories

Improved competitiveness through management-by-processes

Company engaged in design chooses management-by-processes to improve the effectiveness and efficiency of its activities and increase people participation in continuous improvement.
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